How to Make Your Content Scannable
Search Engine Optimization

How to Make Your Content Scannable

Are you looking for ways to make your content more scannable? If so, you’re in luck! In this blog post, we will share with you some tips on how to make your content more readable and easier to scan. So, keep reading to learn more!

1. Add Subheadings

Adding subheadings will make your content easier to scan and digest. Remember: People like lists, so use bullet points or numbered lists when applicable! You can also use bold phrases and words to highlight important information. Just keep in mind that you should be concise with your word choice.

2. Add Illustrations & Visuals

People have a natural tendency to want to consume visual content instead of plain text on a page, so if you’re able to add visuals into your blog post it will help capture those readers who are scanning through your posts quickly!

It is very easy for computer algorithms these days to detect some types of images, such as infographics, charts, graphs, etc., so adding them can be a great way to boost the SEO potential of your blog posts.

3. Keep Your Sentences and Paragraphs Short and Concise

Remember: people like lists, so use bullet points or numbered lists when applicable! One surefire way to make your content scannable is to keep each sentence short and concise. You’ll want to avoid using lengthy sentences as they will probably be harder for the reader to digest and understand quickly as opposed to shorter sentences that can convey — in an easy-to-understand manner — the key information needed by the reader.

For example, “The infographics were well received by users who are looking for fast facts on a topic” could become “The infographic was well received by users.” Longer paragraphs are also not ideal. So, try to keep paragraphs around two or three sentences each…

4. Use Lists Whenever Possible

People like lists, so use bullet points or numbered lists when applicable! Not only are they easy-to-read, but they can also make it easier for you to convey your main message to the reader more quickly and efficiently. As mentioned earlier, one surefire way to make your content scannable is to keep each sentence short and concise. For example, “I love numbers” becomes “I value numbers.”

5. Create Headline Titles That Are Specific & Describe Your Content Well

You should be looking at all of your blog posts as an opportunity to capture a’s attention and then hook them into reading more. That’s where your headline comes in!

Try to make it descriptive enough so that the reader has a clear understanding of what the post is about even before they start to read it. For example, “The 3 Top Reasons You Need To Be Using Infographics” would be a better headline than simply “Infographics.”

6. Summarize Your Key Takeaways At The End Of Each Blog Post

One thing you can do at the end of each blog post is summarize the key takeaways from the text. This not only gives people an easy-to-understand overview of your content, but it will also help them remember the key points that were discussed in the post without having to reread it again later on..

In summary, there are five simple ways you can make your content more scannable: Add subheadings Keep sentences and paragraphs short and concise Use meaningful visuals to break up sections of text Make specific headline titles Summarize your key takeaways at the end

7. Make Text Easier to Scan (By Deleting)

Take a look at the visual below…It shows how you can make your text easier to scan by deleting content. Observe where there are lots of lines and arrows pointing toward the left — this means that those particular words or phrases will be harder for people to comprehend and therefore, not as scannable.

Where there is less content and more room, people will find it much easier to understand what’s going on:

8. Make Sure People Can Easily Scroll Down The Page

A common mistake many bloggers make is placing important information at the very top of their web pages. If you place all the links and navigation options at the top, then what happens when someone scrolls down?

All of these important navigational options will be gone! Try to avoid this by keeping them at the top or near the top. This way, people won’t have any problems finding the content they are looking for when they scroll down your page.

9. Make Sure Links & Buttons Are Big Enough To Click On Easily

Ensuring that links and buttons are easy to click on is crucial not only for making your site easily accessible, but it can also help you rank higher in search engines by providing users with more direct access to relevant pages on your website while browsing through search results.

The more clicks you have leading back to your blog posts, the better!


helen scholz