digital marketing

Top 10 Digital Marketing tools in 2022

My favorite thing to do is find the newest and greatest digital marketing tools. The right technology stack can give you a real edge over the competition even when your digital marketing tools only assist you in executing your strategy (they won’t do the work for you).

A CRM, email marketing, web forms, and analytics are just a few of the tools out there. Other tools, such as keyword rank trackers or design tools, are more specialized. Here are 17 digital marketing tools every marketer should have in their arsenal in order to take their marketing strategy to the next level.

1. HubSpot Marketing

Free up to $3,200/month for enterprises, depending on your plan No matter what stage of your business you’re in, HubSpot has several tools to help you grow.

Several free tools are available for those just starting out. Lead capture can be done with web forms, popup forms, and live chat software. In addition, you can send email marketing campaigns, enter your data into the free CRM, and analyze site visitors’ behavior. The advanced marketing automation gets really sophisticated as you move up the tiers.

HubSpot is an all-in-one solution for managing your content, social media, and tracking emails — although it works well with other point solutions (Typeform, HotJar, etc.). Ultimately, you can use the tool to:

Using inbound marketing, you can increase traffic, convert leads, and prove ROI. Use the tools provided to shorten deal cycles and increase close rates.

2. Ahrefs

Ahrefs’ pricing is tiered, between $99 and $399. Ahrefs is a comprehensive SEO tool that will help you drive more traffic to your website. About 150 million keywords are available in the U.S., and even more for 150 other countries.

You can see who is linking to your competitors, what their top pages are, and more with Ahrefs. You can identify key weaknesses for your content areas by using the Content Gap tool and seeing where their content ranks. You can see which pages get the most visitors and how much traffic goes to your competitors’ websites with the Top Pages tool.

One of my favorite SEO tools is Ahrefs. I am continuously impressed by the features that I use every day, and I learn about new features all the time. Overall, it is the strongest product on the market today.

3. All in One SEO

Plans start for free, and paid plans are available for $49.50/year. With over 2 million installations, All in One SEO (AIOSEO) is a top-rated WordPress plugin. Search engine optimization features are included in the tool to help you optimize your site and content.

You can use this tool to create an actionable checklist that allows you to fix errors and make common adjustments to maximize click-through rates. Also, AIOSEO offers whole-site audits, WooCommerce optimization, and local SEO.

4. Proof

Starting at $24/month, tiered pricing based on the traffic volume of your website. Social proof can boost conversions on your website or CRM using Proof. After a customer visits your site, they use social proof messaging (e.g., “25 people are looking at this post right now”), reviews, and videos to engage them.

You can use Live Visitor Count and Hot Streak notification features to boost customers’ perceptions of your brand and to show prospects how others react to your product. Furthermore, you just need to copy and paste the pixels into your website to install it.

Your site design can be optimized to increase conversions by identifying your visitors and observing their journey on your site. There are impressive integrations with other software systems and it is optimized for mobile devices.

5. Survey Anyplace

Price: Free 14-day trial available; Pricing starts at $33 per month.  Your marketing team should consider Survey Anyplace if you need a powerful lead generation tool.

Their ReportR pack allows respondents to walk away with a customized PDF report based on their answers right after completing the survey. Additionally, they can integrate with your existing marketing stack through webhooks, Zapier, or Integromat. This allows you to easily move leads to your CRM or email marketing tool and begin nurturing them.

6. Yoast

The Yoast plugin for WordPress is free, but premium plans range in price based on how many sites you want to monitor. Yoast is a very popular WordPress plugin that works with both Gutenberg and the Classic editor. You can optimize your content for search engines by using Yoast.

You can select cornerstone content, focus keywords that will improve your rankings, individual URLs and internal links for an additional boost with Yoast. Additionally, the plugin assesses your page’s readability and assigns it a Flesch Reading Ease rating. We also recommend pcmuk for latest digital marketing tips.

The algorithm is updated every two weeks, so you’ll always know how your SEO is performing.

7. Slack

pricing: Free for small and medium businesses, custom pricing for enterprises. Slack is one of the most popular business communication tools today.

By using channels specifically designated for certain information, business meetings aren’t distracted or cut short by tangents about where everyone wants to go for lunch. Employees and teams collaborate more effectively when it de-silos them and focuses their efforts. Networking and meeting other digital marketers are easy with this tool, and you can join or leave channels as needed.

It has numerous integrations with other tools since it is such a popular communication channel. Many teams integrate Slack applications and integrations to make the tool even more powerful — for instance, piping results of A/B tests, analytics to Slack, notifications of new customers or transactions, or even sales and customer support bots to Slack. Despite Slack’s undeniable power, it is simple to use right away.

8. Trello

Paid plans range from free to $20.83 per month for enterprises. We use Trello at HubSpot to know when our blog posts will be published — in fact, we use it to brainstorm and strategize content.

In addition to offering a visual way of brainstorming and scheduling content online, Trello is free for small teams and businesses. Additionally, you can assign multiple employees to a card, so you know who is responsible for writing, editing, or adding CTAs to posts.

A user can create cards with notes and deadlines, as well as assign topics to certain teams. With Trello, users can collaborate and keep track of projects.

9. Canva Business

Plans start at free or $12.95/month for teams; custom pricing is available for enterprises. Users can use Canva to create images by dragging and dropping custom pictures, icons, shapes, and fonts from the Canva catalog. Using this tool, you can easily design your own logos, presentations, images, or graphs, depending upon the needs of your team.

Using Canva’s vast image library, you can also create exactly the visual you are looking for without having to hire an experienced designer.

10. Google AdWords

The AdWords model is based on pay-per-click. On Google’s search engine results pages, AdWords is one of the most popular ways to advertise your business. Pay-per-click or pay-per-call structures are used for payment. In Google AdWords, you have access to the Google Keyword Planner, which helps you find keywords for your ads and other content. There is also the option to set a budget cap. This tool ultimately helps you funnel more prospects to your website.

For very specific queries, AdWords is an excellent way to display your products or services on Google’s results pages. Imagine someone looking for the “best Cross Fit gym in Austin”. Sure, you could work on your SEO and hope to appear organically — but you can also bid on the keyword and appear at the top of the page, enabling you to capture tons of high intent visitors.

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