Complete Information About Do-Follow And No-Follow Links?
Search Engine Optimization

Complete Information About Do-Follow And No-Follow Links?

You will discover the distinction between DoFollow and NoFollow links in this post.

Nofollow and dofollow links serve distinct functions depending on who is generating or acquiring the backlink, as you will see in the section below.

Understanding the distinction between nofollow and dofollow links is crucial when it comes to search engine optimization since it will help you decide whether to use them in your content, which types are most effective at increasing website traffic and rankings, and the ideal balance between the two.

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What are Do-Follow and No-Follow Links?

Do-Follow Links: A Do-Follow link is one that directs traffic to your website so that search engines like Google may crawl and index it. DoFollow links assist with SEO by transmitting the authority of the origin site’s PageRank to the destination site.

Types of DoFollow Links

  • Guest post links
  • Editorial links
  • Acknowledgment links
  • Badge links
  • Press release links
  • Testimonial links
  • Review links
  • Resource links

No-Follow Links: A link that is normally excluded from PageRank computations is known as a nofollow link. Publishers can use nofollow links to designate links so that search engines like Google won’t count them when determining where a website will appear in the search engine results pages (SERPs).

Types of No-Follow Links

  • Paid links: These nofollow links should be used for ads or sponsored placements and should have the rel=”ugc” attribute.
  • UGC links: User-generated content (UGC) links, such as comments and forum posts, should have these nofollow links inserted with the rel=”ugc” tag.
  • NoFollow links: When alternative nofollow values don’t apply and you don’t want Google to connect your site to the linked page, use the default nofollow value with the rel=”nofollow” tag.
  • Multiple rel values: Additionally, you may provide several rel values in a list with spaces or commas, such rel=”nofollow sponsored” or rel=”ugc nofollow”.

When to Use No-Follow and Do-Follow Links

If the content you’re linked to is unreliable, sponsored, user-generated, or paid for, you should employ nofollow links. When the linked material is reliable and respectable and you want to transfer PageRank from your website to the destination site, you should employ dofollow links.

The ideal solution is to just build a nofollow backlink if you ever need to choose between nofollow and dofollow links when connecting out to another website. By doing this, you can avoid being punished by search engine algorithms if the site is suspect or ought to have been categorised as a nofollow link according to the aforementioned rules.

Best Ratio between No-follow and Do-follow Backlinks

According to the majority of SEO professionals and link-building companies, there is no set ratio for nofollow and dofollow links. However, according to statistics from Alexa Rank in the US, a 25/75 combination of dofollow and nofollow backlinks is the most typical ratio.

The backlink profiles of the most popular websites with the highest rankings and traffic contain more dofollow links than nofollow links. Therefore, while building backlinks for your website, you should strive for a minimum 25/75 ratio of dofollow to nofollow links.

Do No-Follow Links have any SEO Value?

There has always been a heated discussion about the potential effects of nofollow links on rankings.

Does a nofollow link from a relevant Forbes article really have the same SEO benefit as one from a spammy remark on an arbitrary website?

We are unsure. However, nofollow links still have additional unforeseen benefits even when they do not at all transfer any link equity.

  1. They could give Google a hint

In 2019, Google made the following announcement in conjunction with the introduction of new attributes:

What does it mean?

Well, no one is certain. According to one interpretation of the data, Google may decide to “ignore” the nofollow feature under certain conditions. It could be only for crawling and indexing, or it might be for ranking purposes.

But it’s more likely that they’ll merely utilize them internally to enhance their comprehension of links and the information on the connected pages. The purpose of these recommendations, after all, is to “better grasp how to carefully examine and use links,” according to their official statement.

  1. They can bring you traffic

Recall the case when a nofollow link was included in a relevant Forbes article and a spammy comment.

Even though there is no distinction in terms of “PageRank,” there is clearly a difference in perspective traffic between these two links.

Despite the lack of SEO benefit, a very well nofollow link from a relevant website with lots of visitors can still send a lot of helpful traffic your way.

  1. They Diversify your Link Profile

An organic link profile will always have both dofollow and nofollow backlinks. Having just dofollow links or too many do-follow links could seem odd.

You don’t have to actively seek for nofollow links or worry about the dofollow/nofollow ratio, for example. There hasn’t been an appropriate number and there never will be.

Nevertheless, having nofollow backlinks is widespread and doesn’t hurt your website in any way.

Is it Bad to Have No-Follow Backlinks?

Not at all, no.

Of course, from an SEO viewpoint, getting do-follow links from trustworthy websites is typically preferred.

If there isn’t a clear purpose for using the nofollow property, you may always get in touch with the webmaster and request that he remove it.

Nevertheless, you shouldn’t worry excessively about nofollow backlinks. They’re organic, they could provide some extra advantages, and as your site expands, you’ll still encounter an increasing number of them.


I wish you had fun reading this article about dofollow vs. nofollow links.

As you now know, the primary distinction between dofollow and nofollow links is that although Nofollow links are not always scanned or utilized for indexing reasons, they may or may not be used to determine page rank calculations. Dofollow links are always used to pass PageRank value for SEO.

However, both nofollow and dofollow links are crucial for a strong backlink profile and can aid in bringing in targeted traffic from the websites they are connected to. Therefore, improving both types of backlinks is a smart idea for SEO and brand recognition.


Kavita Tanwar