Design and Development

Shopify vs. Shopify Plus: Key Difference Between the Both

Do you have a hard time deciding between Shopify and Shopify Plus?

Shopify’s core service is a great option for individuals and small businesses looking to sell online. If you’re a large company with millions of dollars in sales, however, a more customizable experience might be preferable. In this case, Shopify Plus comes in handy. Shopify Plus has the same dashboard and features as Shopify, but it also includes additional features, integrations, access to your store’s underlying code, dedicated support, and other benefits.

Shopify is for people who want to start a small or medium business, while Shopify Plus is for people who want to start a large business, to put it simply. We’ll compare Shopify and Shopify Plus in this article, as well as all of the new features that Shopify Plus brings.

What Do Shopify and Shopify Plus Have in Common?

Shopify Plus, in essence, includes everything in the standard Shopify plan plus a few extras. To help you understand the difference between Shopify and Shopify Plus, we’ll focus on the new features/benefits that come with Shopify Plus rather than what’s the same.

You get a few new features and enhancements with Shopify Plus.

Account Manager who is dedicated to you

Shopify users can reach out to them for assistance via phone, email, or live chat. If things become too difficult, you can hire a Shopify web development company.

Shopify Plus, on the other hand, offers personalized and dedicated support for your store. It assigns a Launch Engineer to your website who will help you set up and migrate your store. Whether it’s third-party integrations or finding partners to work on custom projects for your company, the Launch Engineer will be there to help.

Customization of Themes with Liquid Access

With Shopify’s standard plans, you can customize your theme using the editor, though switching to a different theme will be difficult.

Shopify Plus, on the other hand, allows for extensive customization and access to Shopify’s Liquid theme language. With Liquid in your toolbox, you’ll be able to make changes at the code level, giving you more control.

Accounts for employees with no restrictions

When comparing Shopify and Shopify Plus, another feature to consider is staff accounts. With the Basic Shopify plan, only a few limited staff accounts are permitted. Shopify Plus, on the other hand, lets you add an unlimited number of staff accounts and gives you more control over permissions.

You’ll be able to grant access to your online store to any number of members of your team. In addition, in your store admin, you’ll have more control over staff actions.

You Have More Control Over Your Checkout

As a store owner, it’s only natural that you’ll want to give high-spend customers special attention. You can customize your checkout experience with Shopify Plus based on the contents of your shopping cart or any other condition.

Shopify Scripts are also available to users. The Script Editor allows you to customize shipping methods, customer fields, and payment options, giving you more control. To customize the checkout experience with Shopify, however, you’ll need special apps.

Integrations with Other APIs

Third-party apps can be integrated with any website using APIs. To help users get the most out of third-party apps, Shopify Plus includes enhanced API resources such as GiftCard, User, and Multipass. GiftCard is a type of alternative payment, in case you didn’t know.

When visitors to your website use Multipass login, they are seamlessly redirected to your Shopify store (without separate login credentials and without the need to synchronize any customer database). You can add, remove, edit, and retrieve information about staff accounts using the User feature.

You can also integrate third-party apps and even create your own private apps with Shopify Plus.

Apps that are only available to you

Shopify Plus members have access to a number of Shopify apps that regular Shopify users don’t have, including:

  • The wholesale channel will benefit users who make a lot of B2B sales.
  • Shopify Flow is an eCommerce automation platform. Many customer-facing tasks and office processes can be automated with a simple visual builder in your store and across your apps. It remembers and executes the triggers, conditions, and actions you specify to perform tasks like tagging loyal customers, sending reorder requests, and more.
  • With Launchpad, you can plan and automate flash sales, product launches, and sales campaigns. When the event is over, you can undo all of the changes at any time.
  • You can personalize your shopping cart/checkout experiences using the Script Editor. Customers can receive discounts and have their shipping and payment options personalized using small pieces of code, which helps to reduce cart abandonment.
  • With the Transporter app, you can import customer, product, and order records into your Shopify store. This makes sending customer information between stores a breeze.
  • Use the Bulk Account Inviter to invite customers who have been imported from another platform or store to activate their accounts in your online store. When you’ve imported customer accounts from another platform or store, this app comes in handy.

Integrations with Existing Platforms

This is possible with Shopify’s API. The following are some examples of platforms:

  • Product data management (PIM)
  • Enterprise resource management (ERM) is a term used to describe how a company manages its (ERP)
  • Inventory and order management (IMS and OMS)
  • Customer relationship management (CRM)
  • a third-party logistics provider (3PL)
  • Warehouse management software (WMS)
  • Global fulfillment partner

Channels of Distribution

In this Shopify vs. Shopify Plus comparison, the wholesale channel is another highlight.

Customers who want to buy in bulk from you will undoubtedly attract you as your business grows. It’s also logical to assume that an enterprise-level platform will facilitate wholesale sales. You can create a separate, password-protected storefront based on your online store using the wholesale channel. This means you can offer exclusive wholesale-only products or the same products at exclusive wholesale prices to wholesale buyers.

You can also offer customized price lists or promotional codes. In a nutshell, Shopify Plus merchants can use a single dashboard to send invoices, track orders, use existing product data and integrations, and manage both B2C and B2B businesses.

Merchant Success Program

On Shopify Plus, a Merchant Success Program is available to help users get the most out of the platform. They can help you with third-party app, product, and platform integrations, as well as training to help you reach your full potential.

Apart from providing round-the-clock support, the team is eager to help you find approved Shopify Plus Partners who can keep you up to date on industry trends and assist you with events like flash sales.

Additional Resources with Limited Access

More than just the Merchant Success Program is available to Shopify Plus users. They can also use the following resources:

  • You can connect with other Shopify Plus users and share your experiences in a Facebook group.
  • In our partner directory, you can find technology, agency, and solution partners.
  • You can participate in exclusive beta programs.
  • The Shopify Plus Academy gives you access to training on how to use the platform.

Lastly, what are your thoughts on Shopify Plus vs. Shopify?

To summarize, when it comes to the dashboard and basic eCommerce functionality, Shopify and Shopify Plus have the same core offering. The primary difference between Shopify and Shopify Plus is that Shopify Plus provides you with significantly more flexibility, support options, and access to your store’s underlying code.

This is fantastic, but it is also expensive, with a minimum monthly payment of $2,000 per month. Unless your store is already doing millions in sales, you should probably stick with the core Shopify platform unless you need the functionality that comes with Shopify Plus and think those new features will pay for themselves.

If you’re ready to get started with Shopify plus, you can hire a top-notch Shopify plus development company to help you launch your store.


Patricia Smith