Top Five Ways to Market Your New Mobile App
There’s no denying it: mobile devices outsell PCs by more than 10 to 1. It only makes sense that marketers are rushing to reach consumers on these tiny, always-connected screens. But with so many mobile marketing options available, where do you start?
- Advertise On Mobile Apps
- Create A Direct Marketing Campaign
- Alert Your Customers Via Smartphone Notifications About Sales And Events
- Involve Your Customers In Marketing Campaigns With Mobile Apps
- Attract New Customers With Mobile Seo Services
- Target Local Customers With A Mobile Digital Walking Tour
- Share Local Stuff That’s Interesting To ‘screen-timers’
- When All Else Fails, Use Mobile Advertising Services
Advertise On Mobile Apps
When people think of mobile apps, they tend to think of games or entertainment. However, there are thousands of productivity and business apps that companies can advertise on.
While some may not seem immediately obvious (e.g., new construction businesses advertising on construction industry apps), others receive good results — like Auto Trader Canada, which saw impressive results promoting the same used car listing on both Facebook and Waze .
Create A Direct Marketing Campaign
In addition to advertising on mobile apps, you might consider creating a direct marketing campaign with the help of a mobile app. Text messages are commonly used in these campaigns because they provide marketers with access to people’s cell phones — and unlike email and social media, which can be tricky to get opt-ins for, most people have smartphones and know how to text.
However, there are other options as well: QR codes or NFC tags (e.g., near field communication), anyone?
Alert Your Customers Via Smartphone Notifications About Sales And Events
Mobile notifications don’t require any special technology beyond an Internet connection and a device that supports them — allowing your customers to get messages about upcoming sales, new products and other things that will appeal directly to them.
Involve Your Customers In Marketing Campaigns With Mobile Apps
Do you have an email list of customers? If not, get one; if so, make sure you’re using it. You can use the opt-in emails on your list for campaigns like these – re-engaging old customers while also building loyalty with the ones who are already engaged. And let’s not forget social media: Facebook apps can be used to create contests that drive engagement and boost brand awareness.
Attract New Customers With Mobile Seo Services
Many businesses neglect their online presence in favor of more traditional offline methods of promotion. Attracting online customers can be particularly difficult – mobile devices are so personal, and people’s time on them is limited, which means it’s easy for visitors to your site to leave without ever looking at or engaging with any part of it.
You can attract mobile users with SEO services using the strategies discussed earlier in this article, but don’t neglect other promotional efforts that take advantage of unique characteristics that make mobile devices appealing.
Target Local Customers With A Mobile Digital Walking Tour
The rise of GPS-enabled smartphones has resulted in a boom in pedestrian navigation apps — even Google Maps now offers walking directions! Marketers have taken full advantage of these apps by creating mobile walking tours of their businesses and surrounding areas.
Share Local Stuff That’s Interesting To ‘screen-timers’
Remember QR codes? They’ve had a resurgence thanks to a mobile app development, which allow people who scan them to access links on the go — links that marketers can use to push customers toward their websites, provide coupons and even add items to retailer loyalty cards.
If you’re looking for more ideas like this one, check out our list of 15 Ways To Market Your Business With QR Codes.
When All Else Fails, Use Mobile Advertising Services
Everyone — from marketers to business owners to everyday consumers — needs a break now and then. Sometimes the best way to market your new mobile app is simply by paying for exposure via mobile advertising services like those offered by Vungle .
While traditional advertising methods are still effective, these days everyone’s using their phone or other device while they’re out and about — which means that sometimes people just need to be reminded that you exist!
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